Inspiring the Art of Giving
In this case study, we conceptualised and developed materials including brochures, backdrops and setups, as a major sponsor for a charity event; Art for Charity in support of the Lung Foundation of Malaysia (LFM).
The challenge
Getting the event organised was the start of our intended objective; to create a charity auction of art pieces from our donors and contributors featuring the works of Malaysian artists to raise funds for the LFM.
The solution
A Plead for Generosity
We developed visuals, designs and the logo for the charity event with the young patients who would benefit from the donations in mind. Many of the Lung Foundation’s recipients are children born with congenital breathing defects who require specialised breathing apparatus.
The Choice of Charity
Our aim was to provide event-goers a sense of freedom in how they donate, whether it’s by purchasing artwork worth thousands of ringgit, making donations or even buying small souvenirs and keychains.