JoyRia Beauty

JoyRia, a brand
synonymous with fragrances for ladies, sought to elevate its online presence.

To mirror the elegance encapsulated in its signature scents, our collaboration aimed not only to showcase the diverse range of fragrances but also to cultivate an online community that shared in the joyous experience of Joy.Ria.
By weaving together visual allure and engaging storytelling, our social media strategy sought to make Joy.Ria a prominent presence in the competitive world of fragrance marketing.
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Understanding that the language of fragrance is best expressed through visuals and emotions, our team curated a series of visually captivating posts that brought each fragrance to life.
From evocative imagery that captured the essence of the scents to carefully crafted captions that conveyed the emotions they inspired, every post on Joy.Ria’s social media platforms was designed to be a sensory experience.

What We Did​

Strategy

Brand Strategy
Content Strategy

Design

Identity Design
UI Design

Digital

UX Conceptualization
Information Architecture
UX
Web Design
Art Direction